This though is more down to some old-fashioned business dark arts rather than getting the audience algorithms correctly aligned – having recently taken over 12 more local radio stations, Heart now controls 24 stations nationwide with most of the content syndicated across all of them. However, Heart (unlike many of its commercial competitors) has a great deal going for it, not least an impressive upswing in listener figures.
They'll be none of that wearing the same jeans for three days round here, that's for sure.
Heart is the sound of radio as if rock'n'roll, John Peel, rave, punk rock or The Klaxons never happened – a kingdom ruled by the music of James Morrison and Leona Lewis. The truth is I'm bitter after spending a week listening to nothing else and in the process it feels that through the vortex of Toby Anstis's (few people could have a surname less suitable for radio or indeed a voice less suitable for radio) Time Tunnel segment I have been reminded just how soul-sappingly awful pop radio was in the pre-internet era.
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